As is widely known across the blogosphere, PremiumHogwash is justly famous for its on-the-scene brigade of correspondents. Today, we have asked Our Man on Wall Street what his thoughts are about the ongoing trial of “Sexy” Chris While and the potential impact this may have on the spirituous liquors industry in Great Britain. What he has to say may sending you running to your telephone to place an emergency call to your broker.
In a nutshell, we were referred to this shocking graphic, showing what happened to the stock price of Anheuser-Busch Inbev SA (NYSE:BUD) (commonly known to most readers as “Budweiser”) when the undisputed queen of VaughnLive, Vikki70, passed away from causes unknown.
As you can see, the stock price of BUD nose-dived and has never fully recovered. It is rumored that the Budweiser distributor in Dallas, Georgia had to file for bankruptcy protection under Chapter 11.
It is estimated that Vikki personally consumed upwards of 62% of all the Budweiser sold in the continental United States. With her passing, entire breweries were thrown out of work and BUD ultimately had to reduce its workforce by 38% over the next 2 years.
And this brings us now to Christopher While, who is currently “on the dock” in England for various infractions against civilized behavior.
Mr. While may be known to some of you. He is the uncontested champion of the British Isles when it comes to alcohol consumption. On any single evening, Mr While will consume enough liquor, beer, ale, lager, cider and wines both fortified and defenseless to allow the HMS Ambush to submerge to a depth of 500 feet. His consumption is simply remarkable.
Therefore the market is watching his trial with much apprehension. Should he be incarcerated, it is feared the entire adult beverage market in the United Kingdom would suffer a financial blow that could be equated to Armageddon. We reached out to spokespersons of several famous distilleries in the UK, their responses ranged from tight-lipped “no comments” to actually bursting into tears and having to be lead away by corporate minders.
PermiumHogwash will keep a close eye on this developing story from the green and sceptred isle and keep our readers abreast of any new developments.